They say when you love what you do, work becomes fun. Pretty much the reason, we call ourselves Play. We are a small bunch of super passionate, extremely zealous and inherently curious ideators, who love creating new paradigms, breaking boundaries and resetting benchmarks.

Our journey began 6 years ago when a bunch of writers, artists and thinkers with successful careers heading various advertising agencies refused to grow up. Suitcases packed with passion and knowledge, we set out to create ideas that would change mindsets for consumers and bottom lines for companies.

If you are looking for someone to partner with to create memorable communication, you are in the right place.

We treat brands like we treat people. With care, respect and thoughtfulness. The way we see it, brands are exactly like people. They have an identity, a character, a life.
THESE ARE SOME OF THE THINGS WE LOVE DOING!

Brand Identity

Developing the brand name
Logo design, Brand colors and Brand Guideline
Product descriptor, Baselines, Mission Statements
Defining the archetype of a brand, its benefits, values and objectives

Marketing and Communication Strategy

Identifying and studying competition
Recognizing the target audience, consumer lifestyle and behavior mapping
Mapping industry trends, market analysis
Market research, focus groups, in-depth analysis
Concept development

The Creative Execution

Advertising
– Print, Radio, Films, Outdoor
– Brochures, Leaflets, Posters, Merchandise and more
Digital Marketing
– Web marketing strategy and communication
– Social media marketing and management
– Website development and management
Shopper marketing and retail strategy
Events